Product & branding design for Fluid Supps x Project Fear
With a new collaboration product in the works, Fluid Supps owner and Fear Fluid developer, Anders Haukoos contacted me to visually bring his idea to life. With this product being a collaboration between Fluid Supps and Project Fear - a leader in the paranormal tv and Youtube content category, I took my time in strategizing how to best represent an emerging supplement company as well as appeal to a wide range of audiences that have followed Project Fear for years.
Product Design | Branding Design
Clients: Fluid Supps, Project Fear
The design process
After months of brainstorming with Anders and the Project Fear team, and many hours spent at my computer designing, I was able to visually bring together all of our ideas into one final product label.
Leaning into dark and textured motifs throughout the product, as well as adding in contrasting hazy white neon sign lettering, the overall design balances the eerie paranormal themes of the show with a lighter and more playful energy that the cast naturally brings.
